From Elite Sport to High Performance Sales
Launch your tech sales career, using the only online programme built by athletes, for athletes.
The only online course built specifically to prepare retiring athletes for a career in tech sales, created by a team that have lived the journey. The Pre-Season Programme gives you the exact playbook to walk in prepared, ramp faster, and hit the ground running from day one.
- Start today - No waiting
- Fully online
- Globally recognised
- 125+ Athletes transitioned into new careers
- 94% Success rate in new careers choices
- 2.4% Salary uplift vs pre-coaching baseline
- 3wks Average time to begin a new career
Leon James
Championship Footballer & AOP Graduate
The Proof
You’re not starting from zero. You’re starting somewhere new.
After 77 international caps for England and Great Britain, Harry swapped being an expert on the pitch for being a total beginner in B2B SaaS. He had the discipline, the resilience, and the performance mindset, but no roadmap for applying any of it to this new world.
In just three years, he went from beginner to the best seller in his company: every sales record broken, multiple six-figure earnings, and a promotion to lead his own team.
But he’s also watched plenty of athletes fail to make that same jump, and he knows his outcome isn’t the norm.
Nobody had built a programme that takes the exact skills you already have as an athlete and shows you how to apply them in tech. So we built one.
Athlete Origin Performance exists to close that gap, to get you there faster, and to help more athletes build genuinely rewarding and lucrative careers after sport. Built by someone who’s lived the transition, got the results, and can show you exactly how to do the same.
Start Your Pre-SeasonGet Day One ready with 12 modules of self-serve content.
How it Works
IDENTITY & MINDSET
WEEK 1
01: The Transition: Who You’re Becoming
The biggest factor in an athlete’s transition isn’t skill, it’s identity: this module helps you find who you are beyond the game.
02: Your Sales Why
Dig up the “why” that’ll carry you through the hard days. This module helps you build a personal Sales Why that keeps you motivated when things get tough.
UNDERSTANDING THE GAME
WEEK 2
03: How Modern Sales Actually Works
You can’t compete in a game you don’t understand the rules of; learn how modern sales actually works. This module breaks down how the sales game is actually played, so you can compete in it with confidence.
04: Your Company, Your Market, Your ICP
Stop pitching everyone. Start working with intent, know exactly who you’re targeting, and why. This module shows you how to research your company, market and ICP so every conversation feels intentional, not random.
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CORE SKILLS I : PROSPECTING
WEEK 3
05: The Outbound Playbook: Cold Email
Learn to write the message that lands, leaves an impact, and works: whatever you’re selling. This module builds your messaging skills from the ground up, so you can sell anything, to anyone.
06: The Outbound Playbook: Cold Calling
Pick up the phone, lose the fear and build the confidence that carries into every call. This module gets you comfortable with cold calling and teaches you how the process actually works.
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CORE SKILLS II : CONVERSATIONS
WEEK 4
07: Discovery: The Art of the Right Questions
It’s not about talking more. It’s about knowing what to ask, and when. This module teaches you the frameworks to run structured conversations that uncover pain, urgency and fit.
08: Objection Handling & Resilience
Rejection is guaranteed in sales. The best ones turn it into their edge. This module shows you how to handle objections and build the resilience to keep going.
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EXECUTION & PERFORMANCE
WEEK 5
09: Metrics, KPIs & the Performance Mindset
Numbers told you how you were performing then. They’ll tell you now too. Learn to read your sales metrics the way you read your sporting stats: to diagnose, strategise, and improve from day 1.
10: The Daily Structure of a Top Performer
Stop guessing what to do today, top SDR performers train to a schedule This module shows you how to build a daily and weekly rhythm so you never waste a day wondering what to do.
LAUNCH PREP & DAY ONE READY
WEEK 6
11: Your 30-60-90 Day Plan
Your edge isn’t just hard work, it’s knowing how to use the tools around you. This module shows you how to use AI well in a sales context: where it actually adds value, where it doesn’t, and how to build habits that keep you ahead as it evolves.
12: Day One Ready: The Full Playbook
Everything Harry wishes he’d known on day one, all in one place. This module pulls together the full playbook: a recap of everything covered, plus support beyond the course, so you’re never on your own once you start.
The Results
Straight to the Field
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What you get
The Pre-Season Programme
Price: £599 Standard, £449 introductory offer for the first 25 sign ups (The Founding Cohort)
12 module programme designed specifically for athletes going into tech sales
- The Athlete Advantage Blueprint + Your Sales ‘Why’ (psychological frameworks for success, RRP (£249)
- Sales System Map, Glossary + Research Framework (avoid looking stupid one day one! RRP £199)
- A fully actionable outbound sequence and Cold Call Playbook (your ultimate weapon to smashing your targets, RRP £249)
- A full Discovery Question Bank and Objection Library (remove the guesswork, a repeatable formula for great sales outcomes, RRP £149)
- The Diagnosis Dashboard and Elite Week Template (you won’t get this anywhere else, athlete specific performance enhancement, RRP £249)
- Ai in Sales Guide (hyper specific guide to using Ai effectively to outperform your competition, RRP £199)
- 30 Days Free in The Locker Room* (Our subscription community with exclusive webinars, group calls, and direct access to Harry to guide you through your first years as a rep and beyond, RRP £29)
Total Programme Value: £1,244
Plus the first 25 sign ups get:
£449 full price (vs £599 rrp)
Game Film Review:
Submit one cold call or discovery conversation beyond Week 4 and Harry will personally review it (RRP £200)
Start Your Pre-Season
Getting Started
DON’T JUST START. START READY.
Elite athletes don’t wait for game day to perform. They prepare for it. You’ve already built the skills. Now it’s time to put them to work in your next career. Your next season starts here.
- Start today - No waiting
- Fully online
- Globally recognised